Category: Annual Funds

Six Underappreciated Opportunities to Connect with Your Donors

Strategic communication with supporters is vital to any fundraising initiative. While it is common knowledge that most donations are made on Giving Tuesday and during the month of December, organizations should have a plan to keep in touch with supporters throughout the year. Given that it costs an estimated five times more to recruit one Read More…

Webinar: How to Build a Robust Campaign Leadership Team

The success of your next capital, annual or major giving campaign begins with the right people guiding and directing it. Referencing best practices from thousands of successful campaigns, Robert C. Happy, Jr., President of Averill Fundraising Solutions, will help you identify and recruit the most qualified candidates for your campaign leadership team through this webinar. Email info@averillsolutions.com and Read More…

Building A Case For Support – What You Need to Know

Building a new case or updating your current case for asking provides a great opportunity to engage current donors and cultivate newer ones. The process of case building should be as inclusive as possible – engaging volunteers and other leaders in the process creates ownership opportunities and helps your organization develop a work product that Read More…

Ten Ways to Stand Out This #GivingTuesday

It is hard to miss #GivingTuesday, a day dedicated to encouraging charitable giving across the globe. Last year more than $116,700,000 was raised online from participating organizations in 71 countries. The countdown to this year’s #GivingTuesday, on November 29, 2016, is in full swing, as fundraisers plan how to stand out among the tens of Read More…

Rethink Your Fundraising by Engaging Grateful Citizens, Not Just Grateful Patients

Every week, if not every day, my inbox receives a blog post or forum discussion about creating, leading, organizing and managing a grateful patient program at an academic medical center, specialty, or community hospital. Invariably, the article details the need to subscribe to HIPAA regulations and track the data generated, including referral source, capacity, propensity Read More…

It Is Not Too Late to Develop Your Year-End Fundraising Plan

It happens every year. The summer comes to an abrupt end, and the calendar year-end stopwatch begins. A recent study revealed that 50.5% of organizations report charitable giving occurs between the months of October and December.* With 2016 fundraising goals in mind, now is the time to plan how to maximize your efforts during the Read More…

Five Steps for a Bolder Approach to Scheduling Major Gift Meetings

Converting your annual fund donor or occasional special event attendee to a full-fledged major gift prospect is central to any organization’s fundraising success. This action alone can make or break a campaign or annual fundraising goal – and it all begins with securing a meeting. Recognizing this, it’s perplexing that so many not-for-profits are passive Read More…