Category: Featured News

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Preparing for a Campaign? Clean Your Data!

At Averill, we serve organizations that change lives, lift families out of poverty, heal the sick, empower through education, and lead scientific breakthrough. Building capacity is critical to the fulfillment of each organization’s mission and maintaining correct, updated, and clean donor data is foundational to that process. This is especially true when preparing for a Read More…

Six Underappreciated Opportunities to Connect with Your Donors

Strategic communication with supporters is vital to any fundraising initiative. While it is common knowledge that most donations are made on Giving Tuesday and during the month of December, organizations should have a plan to keep in touch with supporters throughout the year. Given that it costs an estimated five times more to recruit one Read More…

Ten Ways to Stand Out This #GivingTuesday

It is hard to miss #GivingTuesday, a day dedicated to encouraging charitable giving across the globe. Last year more than $116,700,000 was raised online from participating organizations in 71 countries. The countdown to this year’s #GivingTuesday, on November 29, 2016, is in full swing, as fundraisers plan how to stand out among the tens of Read More…

Rethink Your Fundraising by Engaging Grateful Citizens, Not Just Grateful Patients

Every week, if not every day, my inbox receives a blog post or forum discussion about creating, leading, organizing and managing a grateful patient program at an academic medical center, specialty, or community hospital. Invariably, the article details the need to subscribe to HIPAA regulations and track the data generated, including referral source, capacity, propensity Read More…

It Is Not Too Late to Develop Your Year-End Fundraising Plan

It happens every year. The summer comes to an abrupt end, and the calendar year-end stopwatch begins. A recent study revealed that 50.5% of organizations report charitable giving occurs between the months of October and December.* With 2016 fundraising goals in mind, now is the time to plan how to maximize your efforts during the Read More…

Unlock the Key to Major Gift Success Through List Reviews

Have you ever struggled to generate a list of qualified donor prospects? As fundraisers we find ourselves reviewing lists, searching the database, scheduling meetings and making calls to broaden our donor pools. List review sessions are an effective first step toward realizing your donor potential – and a worthwhile exercise Averill employs with our clients. Read More…

Averill Launches New Website

On behalf of Averill Fundraising Solutions, I am proud to announce the launch of our new website, www.averillsolutions.com. Months of hard work and focus went into the new design and development of content to enhance the user experience on all digital platforms. The new site is designed to provide visitors with easy access to Averill’s Read More…

Drive Campaign Success by Building Your Board’s Culture of Philanthropy

Your organization is on the precipice of exciting and transformational growth! This may mean purchasing a new building, doubling the size of your endowment or funding a new program to further your mission. Growth of this magnitude will more than likely require funds above and beyond annual fundraising dollars, leading you and your board to Read More…

Four Foolproof Steps to Identify New Campaign Prospects

Running a campaign for any organization is a challenge, but the task can be especially daunting for organizations which have a limited pool of major gift prospects. Many organizations wonder how to successfully run a campaign without losing ground in other areas, such as annual funds and regular operations and services. What may be surprising Read More…

You Hired a Major Gift Officer, Now What?

You hired a new Major Gift Officer with the goals of building and expanding your prospect portfolio and increasing your fundraising totals. Given the average tenure of a Major Gift Officer is 16 months, it is important to cultivate and retain talent. Creating the right onboarding program will set the stage for a long-term, healthy Read More…