Category: Major Gifts

Preparing for a Campaign? Clean Your Data!

At Averill, we serve organizations that change lives, lift families out of poverty, heal the sick, empower through education, and lead scientific breakthrough. Building capacity is critical to the fulfillment of each organization’s mission and maintaining correct, updated, and clean donor data is foundational to that process. This is especially true when preparing for a Read More…

Six Underappreciated Opportunities to Connect with Your Donors

Strategic communication with supporters is vital to any fundraising initiative. While it is common knowledge that most donations are made on Giving Tuesday and during the month of December, organizations should have a plan to keep in touch with supporters throughout the year. Given that it costs an estimated five times more to recruit one Read More…

Webinar: How to Build a Robust Campaign Leadership Team

The success of your next capital, annual or major giving campaign begins with the right people guiding and directing it. Referencing best practices from thousands of successful campaigns, Robert C. Happy, Jr., President of Averill Fundraising Solutions, will help you identify and recruit the most qualified candidates for your campaign leadership team through this webinar. Email info@averillsolutions.com and Read More…

Building A Case For Support – What You Need to Know

Building a new case or updating your current case for asking provides a great opportunity to engage current donors and cultivate newer ones. The process of case building should be as inclusive as possible – engaging volunteers and other leaders in the process creates ownership opportunities and helps your organization develop a work product that Read More…

Ten Ways to Stand Out This #GivingTuesday

It is hard to miss #GivingTuesday, a day dedicated to encouraging charitable giving across the globe. Last year more than $116,700,000 was raised online from participating organizations in 71 countries. The countdown to this year’s #GivingTuesday, on November 29, 2016, is in full swing, as fundraisers plan how to stand out among the tens of Read More…

Rethink Your Fundraising by Engaging Grateful Citizens, Not Just Grateful Patients

Every week, if not every day, my inbox receives a blog post or forum discussion about creating, leading, organizing and managing a grateful patient program at an academic medical center, specialty, or community hospital. Invariably, the article details the need to subscribe to HIPAA regulations and track the data generated, including referral source, capacity, propensity Read More…

It Is Not Too Late to Develop Your Year-End Fundraising Plan

It happens every year. The summer comes to an abrupt end, and the calendar year-end stopwatch begins. A recent study revealed that 50.5% of organizations report charitable giving occurs between the months of October and December.* With 2016 fundraising goals in mind, now is the time to plan how to maximize your efforts during the Read More…

Unlock the Key to Major Gift Success Through List Reviews

Have you ever struggled to generate a list of qualified donor prospects? As fundraisers we find ourselves reviewing lists, searching the database, scheduling meetings and making calls to broaden our donor pools. List review sessions are an effective first step toward realizing your donor potential – and a worthwhile exercise Averill employs with our clients. Read More…

Drive Campaign Success by Building Your Board’s Culture of Philanthropy

Your organization is on the precipice of exciting and transformational growth! This may mean purchasing a new building, doubling the size of your endowment or funding a new program to further your mission. Growth of this magnitude will more than likely require funds above and beyond annual fundraising dollars, leading you and your board to Read More…

5 Foolproof Steps to Identify New Campaign Prospects

Running a campaign for any organization is a challenge, but the task can be especially daunting for organizations which have a limited pool of major gift prospects. Many organizations wonder how to successfully run a campaign without losing ground in other areas, such as annual funds and regular operations and services. What may be surprising Read More…