“What’s Your Nonprofit’s Story?” | Averill at Hodges University

By Averill Fundraising Solutions | November 10, 2017 | Featured News
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This Thursday, November 9th, 2017, Averill Fundraising Solutions’ president Robert C. Happy, Jr. sat down with a panel of experts in the nonprofit sector to lead a discussion on how to tell your nonprofit’s story effectively to engage donors.

Panelists included:

  • Erica Caster, host of Power Factor Biz Chat and master certified business coach
  • Amy Sedlacek, corporate giving manager of Chicos Foundation
  • Matthew Grabinski, parent of Golisano Children’s Hospital graduates

The morning’s panel was called What’s Your Story…Tell Your Donors with Focus and Ease, and attendees discussed how to build an engaging message for your nonprofit and impactful storytelling strategies.

In addition, the audience learned how to critique nonprofit messaging and drafted a nonprofit “story” using the techniques learned at the workshop.
Robert Happy moderates the panelists as they discuss nonprofit storytelling techniques to engage donors.

Workshop Highlights

At the panel, Happy proposed that one of the most important aspects of building your nonprofit’s story is “[getting] your donors, board members, and other involved in the process.”

Caster added that it’s important to ask oneself, “What are you doing to build a deep connection with your donors? What are you doing to build rapport with the people you’re serving?”

Sedlacek advised nonprofits to, “Focus on impactkeep your story succinct and have it leap from the page.”

Grabinski also offered that you should, “Find those people that you’ve helped and recruit them to speak on behalf of the organization.”

Missed the Workshop?

Don’t worry! If you want to get a taste for what was covered in the workshop, we have you covered. Click here to view our virtual workshop and get in on the storytelling discussion.

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