Strategic communication with supporters is vital to any fundraising initiative. While it is common knowledge that most donations are made on Giving Tuesday and during the month of December, organizations should have a plan to keep in touch with supporters throughout the year. Given that it costs an estimated five times more to recruit one Read More…
The success of your next capital, annual or major giving campaign begins with the right people guiding and directing it. Referencing best practices from thousands of successful campaigns, Robert C. Happy, Jr., President of Averill Fundraising Solutions, will help you identify and recruit the most qualified candidates for your campaign leadership team through this webinar. Email info@averillsolutions.com and Read More…
Every week, if not every day, my inbox receives a blog post or forum discussion about creating, leading, organizing and managing a grateful patient program at an academic medical center, specialty, or community hospital. Invariably, the article details the need to subscribe to HIPAA regulations and track the data generated, including referral source, capacity, propensity Read More…
Have you ever struggled to generate a list of qualified donor prospects? As fundraisers we find ourselves reviewing lists, searching the database, scheduling meetings and making calls to broaden our donor pools. List review sessions are an effective first step toward realizing your donor potential – and a worthwhile exercise Averill employs with our clients. Read More…
Your organization is on the precipice of exciting and transformational growth! This may mean purchasing a new building, doubling the size of your endowment or funding a new program to further your mission. Growth of this magnitude will more than likely require funds above and beyond annual fundraising dollars, leading you and your board to Read More…
You hired a new Major Gift Officer with the goals of building and expanding your prospect portfolio and increasing your fundraising totals. Given the average tenure of a Major Gift Officer is 16 months, it is important to cultivate and retain talent. Creating the right onboarding program will set the stage for a long-term, healthy Read More…
Rarely do you hear children say, “I want to be a fundraiser when I grow up!” When I was younger and first making choices about my future, fundraising meant selling wrapping paper to my relatives or holding a car wash so the marching band could buy new cummerbunds. I am not alone. Professional fundraising is Read More…
Converting your annual fund donor or occasional special event attendee to a full-fledged major gift prospect is central to any organization’s fundraising success. This action alone can make or break a campaign or annual fundraising goal – and it all begins with securing a meeting. Recognizing this, it’s perplexing that so many not-for-profits are passive Read More…
