The Society of Motion Picture & Television Engineers (SMPTE), the global leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, represents more than 6,000 individual and 240 institutional members throughout 64 countries worldwide. SMPTE retained Averill to develop the strategy and direct the activity of a major campaign to mark the Society’s 2016 centennial. SMPTE’s Next Century Fund will provide the resources to enhance system infrastructure and increase support for the development and adoption of standards, develop membership into new geographic areas and emerging media technology sectors, and expand access to educational and technical tools that advance the expertise of its members. To date, $1,000,000 has been raised from three gifts for The Next Century Fund!